Thursday, September 2, 2010

AOL extends Google search deal... 5 more years.

AOL announced they have extended their search deal with Google for an additional five-years. This includes Google powering AOL’s organic and paid search results. The deal also added in that Google will power search on mobile search, in mobile apps and content. Also, all of AOL’s video content will also be on YouTube as part of this new extended deal.
In summary, the new five year deal includes:
  • Search Products: Google will provide AOL with additional features and enhancement to its leading Web search products that will improve the consumer search experience across AOL’s network of sites.
  • Advertising Products: Google will provide AOL with best-in-class ad formats, giving AOL consumers a better, more relevant ad experience.
  • Mobile Search: As AOL renews its focus on mobile apps and content, the companies will work together to expand the alliance to cover mobile search.
  • YouTube: AOL and YouTube have agreed to a content partnership that will bring AOL’s video content to YouTube. Global Focus: The alliance is international in scope and will provide improved experiences to AOL’s worldwide audience.

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