Yahoo! and Microsoft are continuing to work diligently toward preparing the U.S. market for their announced search alliance...
Their goal continues to be the completion of the transition in the U.S. and Canada before the start of the 2010 holiday season. In late summer, they intend to offer a window of several weeks during which you can choose the time to initiate and complete your transition.
The question for months has been which platform will be used for the new alliance, Yahoo Search Marketing or the Microsoft Ad Center... Well the question has finally been answered, and its the Microsoft Ad Center that wins out. Be prepared to integrate your Yahoo accounts over to Ad Center platforms once this final search alliance is completed.
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